Marketing Masterclass Archives

Weeks 9 and 10 – Marketing Masterclass

Hi Everyone,

Week 9 of the Masterclass was to continue to define our niche and researching what type of product we were going to produce and evolve into an eBook.  We did research all over the internet and our last and final place we checked was ClickBank to determine if our niche and product was a viable selection.  My wife and I made a final decision that our first niche would be “Green Technologies” as I indicated in week 8.  Our first product which we are working on is an eBook that explains what renewable energy is.  So of course we thought a good title would be “Renewable Energy Explained” and we are hard at work making our product the best it can be.

Week 10 (this past week) we were to accomplish several things to move us forward.  First we had to finalize our product name, which my wife and I did last week.  Next was to order a domain name for the product.  So, I went to D9 Hosting to see if my product name was available in a domain name (which it was) and then I ordered and registered the name for our business through D9 Hosting.  Next on the list, John wanted us to develop the chapter titles of our eBook.  We already had our product in an outline format, so we were already done with this phase.

The last thing we were to accomplish was to order our eBook web site template through Planet Divinity.  This was something I was really excited about.  When we built our current site it was very bland until we had the chance to order and install our Header and Footer graphics through Planet Divinity.  I remember that it was the first time I felt proud to have a web site out there where everyone could see it.

This time, ordering from Planet Divinity was the same experience.  I went to the site, ordered the package, paid for it then was taken to a page to explain the details I wanted in it.  It was very easy and took about 5 minutes.  In less than 48 hours Steve at Planet Divinity had my whole package (eBook web site template) done.  Besides that I had asked him to do the graphics for my eBook cover and the 12 chapters with the titles.  You guessed it, it all came in the same email.  Easy to order, work accomplished FAST and great looking.  What else could you expect.  I’ve come to expect excellence from Planet Divinity and why not?  They have ALWAYS performed that way.

Now we get down to Week 11.  I can’t wait to see my product site!!

Jay

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Masterclass Week 7

Well we are moving forward in John Thornhill’s Marketing Masterclass.  This week we are continuing to Blog and to review each others sites to get ideas for are own sites and to help others that are having problems with things we have already resolved on our own.  To that point John has now set up a Masterclass Forum so we can get to know each other better and share our knowledge and experiences with each other.  The forum has only been up just over a day now and let me tell you it is being well used.  I learned several things about HTML coding in posts and blogs.  John posted an additional video about sending a bulk email out from our AWeber account using our lists being developed through our blogs which helped me for the future.  I would love to send out a bulk email, but lets be serious….at this point I only have 4 subscribers.  Guess I need to drive more traffic to my site. (I can use help here people!)

In any case this week is stretching me into areas that I have never been involved with before.  I never used a forum before, but it seems to be working out well.  Then by reading one of my classmates help pages I followed him to Twitter where I now have an account.  Follow me to Twitter  See what I mean, this is all new to me, but I am making progress.

Jay

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Footer Credits overwriting Graphics Fix

Hi all,

I figured out a way to change the credits in the footer while still maintaining those great looking graphics.  It’s pretty simple.

In the admin panel go to Edit Themes/Editor then select the Stylesheet file.  Scroll down in the code to the footer information…I think it is the 3rd and forth annotations, one is footer left and the other footer right.  In the padding line of each there are three numbers.  Change the first number 10px to 30px in each of the left and right footer annotations, then update the file.

This moves the text from the middle of the graphics verbage to below them.  So you can still give credit where credit is due and have your graphics too.

You can see the change in my footer.  Hope this helps!  😉

Jay

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Week 6 – Marketing Masterclass

Hello Everyone,

Here we are at week six and at the end of the first phase that John has for us.  As you can see (by checking the Masterclass Blog sites in the far right hand column) we have all made wonderful progress.  As we move forward I think you will begin to see all of us making changes to please our own preferences on our pages.

This week we had our first Webinar with John.  The scheduled time was had for me to meet, so I watched the video that John taped during the meeting.  It was good to see that many of the questions we had were pretty much the same and that videos for our technical questions would be forthcoming for our reference.  Although there were minor glitches, John and “The Associates” did a terrific job with the presentation.

We have tasks to blog more, check out each others sites and comment on them, help each other where possible, and get to know each other better.  All of this is  pretty pleasant, but it does take time.  I still have not been to all of the Masterclass sites….but I am working on it.  I know others have been to my site because they left comments (which I replied to).

This week I think Daniel Sumner provided all of us with a Widget that lists all the Masterclass Blogs randomly each time the page is refreshed.  I think it’s cool and fits in what we are doing with each other.  Then Planet Divinity and Dave Nicholson gave us access to an important tool for increasing traffic to our sites called “Total Web Traffic” that I will study and comment on in later blogs.

I have to reiterate that everyone involved in this class is great to work with and always helpful.  The cooperation between everyone is making this class an experience of a lifetime.  So thanks John, Dan, Dave, Paula and anyone I am forgetting.

va-bike-rally-2005-06-23-0031

The photo above was taken on the Blue Ridge Parkway in the Shenandoah mountains on the way to the 2006 Virginia State Harley Owners Group (HOG) Rally being held in Lynchburg, Virginia.

 Jay

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Week 5, Master Marketing Class

Well everyone as you can see the new graphics for the header and footer have now been added to this web site.  Don’t they look great?  Planet Divinity really did a terrific job for everyone.  Daniel did a great job on the videos this week for John.  He, like john stepped us through the entire process of saving the graphics to our computers, uploading the graphics to the web site and into the WordPress Blog software.

It has taken me some time to get my blog in this week due to my mother breaking her hip.  I had to travel by car half way across the country to reach “home” to be with Dad.  My Dad is 86 and my mother turned 88 on March 4th.  This was not the way she intended to spend her birthday.  Things for her are really tough right now, but she is a very strong willed woman that I admire tremendously and she will make it through this mess.

On Sunday we are having our first webinar.  I’ll be busy doing things for my folks during the webinar, but thank goodness John is recording the event that I can catch latter that evening.  As I’ve said before, this is a terrific class and I am really enjoying learning from one of the best.

Jay

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Waiting for Week 5

It has been a long week for me waiting for our next lesson.  I guess I shouldn’t complete the lessons as fast as I have been lately.  Although I am sure that other lessons will take me much longer to complete.

I have spent my time this past week checking out WordPress (that is the power behind this blog site and provided as an option for my D9 host site) and found out things to make it easier for me to improve things.  One thing I found was expansion of the blog entry box.  The default is 20 lines and I found out in the settings area that I can change it to a larger area just by changing the number of lines and saving the setup.  I now have it set to 50 lines which for me makes it easier to read, spell check and proof-read every blog before we post them.

I also spent some time on the cPanel of my hosting site with D9.  I can’t wait to start having add-on domains and sub-domains.  It all looks very easy to manage anything from just the one panel.  It provides all of your hosting information for your site and all the statistics related to it also.  Just about anything you need for your site is just a point and click method.  You do not NEED to know HTML at all.  However, having played with web sites before, it is always good to know HTML just in case you would like to modify things a bit.  All in all a pretty slick deal for the price. 

This morning I have been madly trying to ensure I have all my links, IDs and Passwords on my laptop so I can travel and continue working on the Marketing Masterclass.  I have one of those USB pocket drives that I basically have for my photo’s.  So I loaded our Masterclass desktop folder onto it so I can take it along, plug it into the laptop and I have all that information.  This will become important this week I think when we add graphics to our sites.  Thinking ahead I save the header and footer graphics I purchased from Planet Divinity into a sub-folder called (what else) “Graphics”.

Don’t forget to check out the links highlighted in this blog.  I put them in case you are interested in them.  The D9 hostings is obvious, but the HTML link take you to a site that has free HTML code for you to use on your site.

Cheers,  Jay

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