Marketing Questions and Answers – Introduction
How do you find answers to your questions? We all have marketing questions and answers are hard to find. I can tell you from years of experience that YOU WILL ALWAYS HAVE QUESTIONS. The longer you are on-line and the more questions you get good answers to, the smarter you will be. If you apply all you learn to your website the better your business will become.
If you noticed, I used the term Good Answers. This is because there is a lot of trash content on the internet. I’ve spent quite a sum of money on bad information. I thought I was getting a “good deal” but instead I just wasted my hard earned cash.
Trust me, ALL online marketers and bloggers have wasted money on bad information. The reason I am writing this post is to share with you my process of finding good information for my questions. I’ll also share some of my sources that I use. There is no bad information from these sources. The products and training I’ll share with you are solid, affordable and products that are updated routinely.
If you are a new online marketer be fore warned…..there is NO OVERNIGHT GET RICH QUICK METHOD. Making money online takes time, good tools and great site content. It is a contact sport, meaning social connections area all important just like in normal business.
Marketing Questions and Answers – Where to Find Answers Online
This is where the meat of the article begins. Finding answers to our online problems is key to have success with our online endeavors. Obviously I cannot write about every single method to find information online. However, I cover all the main avenues and show you the benefit of each one.
Additionally, there is great stock in information gleaned from tools or programs online. These can provided categorized information related specifically related to what you are looking for.
Marketing Questions and Answers – Google
Google.com – The obvious choice of finding anything online is of course Google.com. Mastering how to search with Google is a huge advantage over your competitors. Selecting the correct keyword to get the results you need is a learned art. Single keywords are best. The less words you use, the better the results. If you have to use a phrase, keep it short. The search engine starts to get confused with too many words. This is due to the improved algorithms created over the years.
Google Analytics – Google Analytics is one of the best tools you can use. Find out what they searched for to get to your page. Find what page they landed on from their search. Just from these couple of items you can learn how good your keywords are. Maybe you can tweak them to improve landing on your page. Of course there is much more to find out about your site and what to learn from the stats Google puts together for you. Training is built right into their site. Even if you don’t have time to learn all about it right away, you can do it a bit at a time. However collecting the data is very important to start. It costs nothing and is very important. So establish an account and start collecting.
What Can Google Analytics do for you?
Build Your Audience: Know Your Audience | Trace the Customer Path | See What They Are Up To — You have to learn about your viewers. Find out where they are coming from, what page they land on (from searches), how they move through your site, and if they purchase any of your products. You can learn trends of your viewers and improve the layout of your site for future viewers
Sell and Convert: Reach Your Performance Goals | Reach the Right Audience | Reach Peak Capacity — Find out what your viewers are clicking, ads, video, etc. then find out where they are buying from. How fast are your pages loading? You can improve them by following tips from that stats.
The whole idea of collecting stats is so you can collect real time data to improve your site and improve your business. Google Analytics is the best way to collect the data, know what the data means and give you insight on how to improve everything.
Everyone knows that Google Adsense is a good way to collect a passive income by placing ads on your site and people clicking them (pay per click or (PPC)). You can do this for FREE, so each click is profit for you. It is also a good way for you to promote your site or products by listing ads. You can set a limit to how much you wish to spend each month. Pretty simple to improve traffic to your site.
You can learn much more from Google on the AdSense site or by following them on Twitter and blog. The real training is in their “AdSense Academy” and the Reference Links.
I emphasis that unless you are posting ads, it is free to list ads on your site and make a little bit of money. The more people click, the more you make. Add a couple ads to your site and start covering some of you expenses…then list your ads with the extra cash and build your following.
Marketing Questions and Answers – Facebook Groups
FaceBook Private pages or groups are closed areas within FACEBOOK that you have to request permission to join. Many of these are connected to Membership Websites and are used in lieu of Forums. The Private FB pages are more dynamic than most forums so many memberships are using them vice the site based forums. They save maintenance time and managing each member by using FB.
Here are a couple of Private FaceBook Groups that I belong to which augments their membership site:
The membership site with a free blog that has step by step videos teaching everything from building a WP site and making money on the internet. All in one place for one price. Free webinar series that all end up in the members area and additional content all the time. They even have some really cool premium plugins that are free to members. The FB Group page is basically an open forum for any and all questions. While there are moderators (me for one) that assist folks, you have the help of all the members from all types of backgrounds and expertise. This means answers to just about anything.
Is considered the best video software you can buy. It is an all inclusive program from making videos (right from your desktop or phone or video camera); editing which includes adding opt-ins and offers right in the videos; saving it in all the best formats (all at the same time); building video squeeze pages; saving everything in Amazon S3, so all you do is copy and paste a code where you want it to appear on your site; Then to top it off it provides the best format for whatever player the viewer is using (phone, tablet, desktop, laptop).
There is much more that it does but you’ll have to take a look at the link to check things out for yourself. I bought EVS in January 2013 during it’s launch. I’ve been playing with it whenever I get a chance so I know what I am doing for clients. The first is a video music lessons site and just recently a new site for outdoors sports (hunting, fishing, hiking, camping, zip lines, etc.) I can’t wait to start this one.
Marketing Questions and Answers – Forums
Start to follow high traffic, well known Forums in your niche on a regular basis. Visit one or two per day. Be active in reading and learning from the posts and make notable comments related to each post (remember it is your reputation you are building). Then look at other peoples comments and if they have questions you can answer, be helpful and post an answer. So you are learning and helping at the same time and building your expert status as well.
If you have a post on your blog that answers a question for someone, write a short concise answer and leave a link to your post (building back links). I’ll tell you a secret, I got the job of forum Moderator for the WordPress Classroom and now the Learn to Blog FaceBook Page by searching/finding answers to other people questions. Matt took note of this and when he wanted a moderator, I was the choice.
If you are in an online niche, Warrior Forum is a great way to interact with a world-wide group of marketers. Warrior Forum is a good place to find some fantastic tools to help you make money for a small sum. You can also set up your own Warrior Special Offers (WSO’s) to promote your products.
Marketing Questions and Answers – Blogs
Start to follow high traffic, well known blogs in your niche on a regular basis. Visit one or two per day. Be active in reading and learning from the posts and make notable comments related to each post (remember it is your reputation you are building). Then look at other peoples comments and if they have questions you can answer, be helpful and post an answer. So, you are learning and helping at the same time and building your expert status as well. Therefore, if you have a post on your blog that answers a question for someone, write a short concise answer and leave a link to your post (building back links).
Marketing Questions and Answers – Articles
A much underutilized mode of information are the article directory sites. One of the more prevalent sites is Ezine Articles. I think everyone should be searching this site for information on almost ANY Topic. I am also a firm believer that all marketers should write articles and post them on sites like this. It can build your notoriety online as an expert in your field and actually build traffic to your site. Also once you have articles listed you can link to them from your blog from related posts. It is all about linkage. Finally, this is an excellent source of information to get answers to your Broad range questions.
Marketing Questions and Answers – Training
For specific areas such as building a web site, product creation, video creation, etc. it is important to find proper training so you don’t waste your time and money on trash content. You need to find good training sources by searching Google, forums, blogs, etc.
My favorite method of finding great training of this type is to find out how some of the successful marketers (the big guys) got their training. No one just trips over concise training. You have to find it and review it to ensure it will provide your needs.
What type of training works best for you? This is a personal preference. You need to decide and find the type of training works best for you. So during your investigation consider video, step by step, overviews, ebooks or personal one on one training.
I received overall marketing training from John Thornhill in his first Marketing Masterclass. This was intensive personalized 52 weeks of training that cost around $1,500.
The Marketing Masterclass training involved:
- Getting set up online with a domain, host, and website using WordPress
- Tweaking the looks of the site
- Choosing a niche
- How to Blog and keep readers interested and continual traffic
- Building an email list for email marketing (AWeber and opt-ins)
- Creating backlinks
- Product creation
- Building an individual product squeeze/sales webpage
- Setting up an account with ClickBank
- Setting up an account with PayPal
- Getting approval of the Sales site and product
- Sending traffic to the product site
It was a great overall for all the things you need to know about to have a site and sell a product. Gaining the understanding of the overall processes was key to understand where I wanted my business to go. It also helped me decide on what additional training I wanted to pursue.
Marketing Questions and Answers – Conclusion
I’ve now provided you with some great places to find a lot of your marketing questions and answers. Take your time and be sure you find “Good Answers” to your questions. There is so much trash info that can steer you in the wrong direction. Check out the links I’ve provided in this and see if the sites can help you with the answers you need to get you where you want to be.
I’ve provided a special trial offer to John Thornhill’s training. So, take a look at the squeeze page and read about what it offers. I think it covers the first 4 weeks, then there is a by-weekly charge until the total amount is paid. If it looks like something you want, join the class. If it is not what you are looking for don’t sign up. Never buy something that does not fit what you need or want.
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