List Building Methods for Email Marketing

List Building Methods – Where to Begin

List Building MethodLooking for List Building Methods to grow your lists? If you have been trying to make money online, you have already heard the phrase that “The Money is in the List.” Well it is very true. However, you do not need a list to make money…..just more of it. ;-)

The first List Building Methods question  appropriately is “where do I begin.” Luckily this is very simple if you have a website. Add an opt-in box to your site! Now the next question is where are these names and addresses stored? This is a bit trickier. WordPress does have a way to collect names and emails for users and log-ins, however if you want to make good use of your list, you need to invest in a top of the line Auto-Responder.

List Building Methods – Some Good Ideas

Adding a Website Opt-in Web Form on your Web Page we’ve already covered. This is a Static or In-Line Widget placed commonly in your sidebar. You can get a better result (more subscribers) by adding a free gift for the opt-in. So if you have an ebook product to give away add it and get those extra subscribers. This a basic List Building Methods.

Adding a Light Box Opt-In Web Form on your Web Page. A Light Box or sometimes called a Shadow Box is a Pop-Up that comes up a little while after the user is on the site. When it comes up, it shadows the background and it seems to Lighten the pop-up. It is a real attention getter and will get more Opt-Ins for your email list than the standard style or the normal Pop-Up. This is an exceptional List Building Methods. I recommend this option of Web Form.

Adding a Pop-Up Opt-In Web Form on your Web Page. Pop-Up is exactly like it sounds. After a user is on the site a bit, the opt-in form pops up over the landing page. This works better than the standard web form but the light box works the best. This is a good List Building Methods.

List Building MethodsThe Boomerang List Builder works with ANY auto-responder out there. Here is my biggest secret of my List Building Methods.

You don’t need to subscribe to AWeber, GetResponse or similar. If you want to use your own free custom solution that’s no problem, the Boomerang List Builder will work for you!

How does it work? It is very simple. You wrap your ebook pdf in Boomerang List Builder. It is a step by step process that you follow right in the software. You can add a graphic (like a picture of the ebook cover, and set changing codes or static codes that your client will need to subscribe to your list to get the code to open the product.

If they share your product the recipient will also have to subscribe to get the code to open it. So the more people share the file, the more subscribers you will get. I use these for give-a-ways and also on CNET free ebook products. On some of my sites I list products in an open page for download and they have to subscribe to open the books.

Now if you are thinking ahead, the software also has place to add your affiliate link to sell Boomerang and also gain sub-affiliates. This is one of the very best List Building Methods.

Become a Boomerang List Builder Affiliate

Joint Venture Give-A-Ways are always an option to get subscribers,  share your products and become better known.  Give A Ways are conducted on a routine basis and you can join almost any month. Choose a JV Give-A-Way that has products in your niche, join it and follow their instructions. After you go through the process a few times it is easy and you will quickly build your list.

JV Give-A-Way Tactics is a well known Give-A-Way program that you can look at for a possible program for yourself. This is the main JV Give A Way that I use when I want to add more subscribers. I also share them using Boomerang List Builder so they can share the product with their friends so I get even more subscribers. Give A Way programs are extremely important List Building Methods and also great for getting yourself known.

List Building Methods – What to look for in an Auto-Responder

List Building Methods

There are several auto-responders that will work perfectly well for any small business with a small list. But what happens if the business takes off and you have thousands of  names on the list. Can you move them to a better auto-responder? The answer to this is NO in most cases, which means you need to choose wisely. The only Auto-Responder I would ever recommend is AWeber.

Try AWeber’s Email Marketing Tool Risk-Free

Auto-responders should be capable of the following:

  1. Multiple Lists – It is advantageous to have multiple lists for individual products, different opt-in boxes for tracking, and for multiple website opt-ins.
  2. Double Opt-in – This is when they give you their name and email and then have to confirm they wish to do this. It solidifies that they will remain on your list for a longer period of time.
  3. Thank You response message for signing up. – It is important to relate to your clients on a personal basis right off the bat. It would be a good idea to offer them a bonus for signing up right in the thank you message.
  4. Follow Up message  – After you’ve gained the subscriber it is important to provide content to them with some bonuses and tell them more about yourself. You can schedule a series of follow up messages, for instance once per week for as long as you’d like. The first time, you could write them manually and from then on they are automatically delivered when someone subscribes at the time you scheduled them.
  5. Broadcast Messages – You can select one list or several of your lists for email campaigns. Be sure your content is valuable and worthwhile to you subscribers. Add a free product with an up-sale to additional content to the free product or something related to it.
  6. Blog Broadcast or Newsletter – You should always send out newsletter when you created and published a new post or page. You can also add information of your upcoming events or personal adventures.
  7. Web Form Creation Tool – You’ll want to have opt-in forms that fit the look of your site. You’ll want to have the capability to add graphics to the web form like a book cover for a product they will get for subscription.  Options for Static Boxes, Light Boxes and regular Pop-Ups. Then you’ll need the capability to provide that code yu add to your site to make it happen.
  8. List Statistics – How many people subscribed, unsubscribed, when they subscribed/unsubscribed, total number of subscribers per list and overall total, etc.
  9. Email Tracking – List Name, What list you’ve sent to; Sent Date, Date you sent the email; Subject, Title of the email; Sent, How many people you sent it to; Bounces, How many bad email addresses and did not get delivered; Complaints, How many people did not appreciate your email; Opens, How many people opened your email, Clicks, How many people clicked a link in the email; Sales, How many people purchased through the email.
  10. Applications (APPS) – WordPress Web Form Widget – Allows you to add/change a Web Form right from your Admin Panel; Facebook Web Form Widget, Allows you to add/change a Web Form right from your Facebook Page; PayPal App, Allows you to capture opt-in for anyone who buys through your PayPal enabled storefront. There are many more also. These are just a sample of what is available.

Obviously AWeber has all of the above and more. The training videos are great, plus they send out tips for writing emails, titling, marketing in general and of course the latest trends. No other Auto-Responder does all these type of things. Having an Auto-Responder like AWeber is the most important tool you can own for List Building Methods.

List Building Methods – Video Opt-In

There is a new product out (January 2013) called Easy Video Suite (EVS) that combines many tools into one tool for recording, editing, splicing videos together and publishing them. Do you want to know more about Easy Video Suite?

How does Video Marketing relate to List Building Methods? Well the point to me mentioning it here is the option to include an opt-in box that pops-up any time you want in the video. The box pops-up and the video stops until they subscribe. This makes it one of the most powerful tools for getting subscribers. You let them watch and get interested then the pop-up comes in when they are wanting more. It’s a genius idea from the creator, Josh Bartlett. If you will ever do any video marketing you should go take a look at this soon, because right now he is offering a great deal for the launch.

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Easy Video Suite

Easy Video Suite Has Arrived

Easy Video Suite has been much anticipated in the Internet Marketing World. Easy Video Suite is Josh Bartlett’s most recent product based on his “Easy Video Player” and “Easy Video Player 2.0.” just pre-launched today. He will start delivery on 15 January.

Easy Video Player, Easy Video Player 2.0, and Easy Video Suite all work great to add videos anywhere on your WordPress website. Just like the names indicate “EASY” is the description that fits best. Even the linkage to Amazon S3 is easy. Click on one of the links here in this post to see Josh’s video and get more information on this terrific product.

Easy Video Suite has a built in Video SEO area. This means once you add in your keywords and phrases it is attached to the video. There is no going into the .css that you have to worry about.

I personally do not know of any major marketer who does not already use EVP or EVP2.0. Being an insider, I know for sure that many are ready to BUY EASY VIDEO SUITE and Market it.

What Easy Video Suite Can Do

It is very hard to encapsulate all the options that Easy Video Suite offers. Here is a hint: You can actually record, edit, render, convert, and upload all from within this desktop app!

The Really Cool Stuff

  Okay, here is the geek stuff that all of us marketers would love to have in any tool we buy, that very few of them even think about adding to their new products. Luckily Josh thought about this stuff because, well, he is kind of a geek. That is my opinion at least. ;-) I mean this in a good way.   EVS has a desktop app for Mac and PC, as well as, iPhone and Android app’s to record videos straight in to Easy Video Suite.   You can record your computer screen or from your camera with Easy Video Suite. Yep built right in.

Easy Video Suite – Ease of Use

Of course Easy Video Suite is easy to use. It is even easier that EVP or EVP2. Selecting options you want to include or exclude is only a click of a button.   Easy Video Suite automatically converts videos to the best format for web so you don’t have to investigate which works best and then convert your videos.   The one thing marketers like to do to their videos is to promote their own brand. Well with Easy Video Suite you can add an animated entrance of each video on your site.

Easy Video Suite – The Time Line

With the video time line you can create chapters that viewers can skip to in your video. So you can create longer videos broken up into chapters and the viewer can click back and forth as the wish.   Using the time line you can create playlists that string together multiple videos which is useful for videos training or music videos.

Easy Video Suite – Attention Getter’s and List Building

You can animate and stylize video overlays to grab viewer attention. This is good for adding an Opt-in box at the time you want it to during the viewing. Easy Video Suite works with AWeber and other auto-responders. Let’s say a nice little box floating into position. Or how about a BUY NOW button that connects to PayPal or other pay system?   The page layouts for video pages and skins are ALL BRAND NEW. All you have to do is click on one to select it. Try all of them and see which looks best for your site.

EVP and EVP 2.0 were a great players, but now with Easy Video Suite it is no longer just a player. Easy Video Suite is a recorder, a video converter, a split-tester, a video web page creator, and a bunch more. So, now you no longer have to worry about figuring out how to post videos. Nor do you have to worry about recording videos, converting videos, creating video sales pages, adding social share buttons.   Click on any of the links here to watch a video from Josh showing the capabilities of EVS.   All I can say is WOW! This software IS the greatest thing since sliced bread. I can’t wait to start converting some of my posts into video, convert my ebook products into video and work with my clients to improve their marketing programs.

Find out more about Video Marketing with:

Jay Mueller | Making Money on the Inter.net

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Importance of a Blog for Your Website

Why Have a Blog

Blog

Once you create a WordPress Website you should refine established basic blog skills. A blog can do many things for you.

Pay attention to the things you can do to create the perfect blog post that has good content, good SEO and that can bring traffic to your site.

All it takes is a little extra attention to detail when you write your article.

Take the time to plan what you want to post, what keywords are applicable for you to use, what image will fit (include an Alt tag), and make it 300 to 500 words in length.

  1. A blog is your personal platform for you to express your opinion on basically anything you wish.
  2. A blog allows you to interact with your readers through allowing Comments.
  3. A blog allows you to share photos and videos.
  4. A blog is an important part to monetize your site by write-ups and reviews for promoting products through affiliate marketing, sidebar widgets, Adsense, ClickBank, Amazon and many other methods.
  5. A blog allows you to promote yourself as an expert in your niche.

Blog – Tips for Blogging Success

To be successful in anything, you need to learn what provides the best results. So, I’m including some of the most important things you can do to obtain best results for your blog.

Blog

Plan for Search Engine Optimization SEO. The most important key for a successful blog is to concentrate on creating the best original content for each of your posts. Plan ahead of time for what you want to write about. Content always trumps everything else. So once you determine what your topic will be, research the topic to provide the very best. Choose a topic, write up a draft to help you decide on possible keywords, then investigate how those keywords will react by using a tool called Google Keyword Tool Box.

You should also use an SEO Plugin such as WordPress SEO by Yoast (recommended) or All-In-One-SEO. I like the WordPress SEO plugin because once you set up the basic settings (My next post will be how best to do this), all you do is tweak your post until it turns green. It has a Page Analysis section which lists each category that Google and other ranking sites look for. When the light turns green, the category is good to go.

Add related outgoing and internal links to your post. I thought about this before I began writing this post. For instance I have a friend in the UK that took the John Thornhill Master Marketing Class from. She (Mandy Allen) runs a blog called Learn to Blog with Mandy Allen. Her latest post is “All I want for Christmas is…“. This is an example of external links. Another link I wanted to add in this post is for the renowned internet marketer Kim Roach posted called “How to Create a Wildly Popular Blog” which I encourage you to read, comment, and don’t forget to mention that I sent you there.

The internal link I want you to check out is “Find Great Blog Topics” that I posted way back in January 2011. The post is still very appropriate today as it was back then. Blog topics are sometimes hard to think up after you’ve been posting in a blog for a long time. The post shows you some good places to look for ideas.

Blog General Rule of Thumb

Use short concise sentences that get the point across and are easy to read. The magic number of words per post should be around 300 to 500 words. Your keyword or key phrase should be used in sub-headings within the page. Keyword density should be 1.5 to -5% of what you write. You should always include a related image with an Alt Tag attached.

So how is my SEO for this post? I have all green lights for all 12 items on the list. ;-)

Blog

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WordPress 3.5 – TwentyTwelve Theme

WordPress 3.5 – Upgrade Available

WordPress 3.5 - Twentytwelve Default ThemeIT IS FINALLY HERE! The long awaited newest version of WordPress has finally arrived. As of 11 December 2012, WordPress 3.5 along with the newest Default Theme TwentyTwelve is now available to everyone. As with any new version of WordPress, it is important for you to upgrade to the new version to ensure the most recent security issues are addressed.

There are four basic steps you always need to follow when you upgrade anything on your WordPress website. I think these are always worth mentioning because so many folks are just starting out in using WordPress and it is always a good reminder for all of using WordPress.

I’ve posted the steps to upgrade below, as well as, my thoughts about WordPress 3.5 and the new default TwentyTwelve Theme. I hope you find the information useful.

WordPress 3.5 – Upgrading

Before you upgrade your WordPress site to the new version, be sure to back up all of your files and databases just in case something goes awry during the upgrade. I did however upgrade all of my sites and client sites without any problems, but you just never know.

NOTE:

If you do not back up your site and you do have problems, contact you host to see of they will load a recent backup of your site. Most hosts have backups accomplished on a routine basis.

When you enter you Administrative area you’ll have a notification to upgrade to the new WordPress 3.5 version.

  1. BACKUP YOUR WEBSITE
  2. Click the upgrade link and let it run all the way through the process. DO NOT get antsy and exit before it has completed the upgrade. This can cause huge problems with the site and you may have to reload the entire site before you try to upgrade again. Not something you will like….trust me.
  3. Once WordPress 3.5 has completed upgrading, you will be taken to a page that explains many of the new improvements. Read through this information to inform yourself on them and think about how you can use them to your advantage.
  4. Play with the improvements. Create a page or post and play with the gallery to see how easy it is. Play with the new color selector and see how more accurate you can match other colors on your site. You get the idea….explore!

WordPress 3.5 – Improvements

I think the biggest plus for most of us is the major change for the “re-imagined” (WordPress.org word) flow for uploading photos and creating galleries. I played with this a bit last night and my photography studio clients are really going to love this. The process is easier and faster than ever. In my opinion the media loading and placement of them within the site has always been the Achilles Heal of WP. This is a major improvement that everyone building with WordPress is going to just LOVE!

I am a big visual guy, so the gallery ease of use and esthetic look is important to me. Likewise, the new color selector provides a greater selection of colors so making it easier to find just the right shade of coloring on your site.

WordPress 3.5 – The new Default TwentyTwelve Theme

I’ve been watching the progress of the new WordPress 3.5 Default Twenty Twelve Theme. Mainly for the exceptional mobile interface which has a very clean responsive design. I applied the Twentytwelve them to my test site and check it out with my Android Galaxy Nexus and with my wife’s Apple iPhone5. It looks GREAT and works fantastic. I’ve been waiting for WordPress to improve mobile operation and they have done a super job.

The styling of the dashboard looks better. They have updated everything to be “Retina-ready” with beautiful high resolution graphics, the new color selector as I mentioned before and modifying the seldom used sections in the administrative area.

WordPress 3.5 – What are your Impressions?

I’d be interested in your thoughts on the new WordPress 3.5 along with the Default TwentyTwelve Theme. So do the upgrade and play with it. Then come back here and let me know what you think.

In the mean-time I’ll be playing with some of the .css code to create options I like to create my child theme’s for all of my sites. I’ll share them with you as I progress.

For more information and instruction on building and modifying your WordPress website join us at:  Making Money on the Inter.net | Jay Mueller.

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Keyword Optimization

Keyword Optimization and Phrases

Keyword Optimization

Keyword Optimization is mandatory for those who want to create a successful web site. Regularly, search engines visit your web site pages to determine if your content matches search terms that are commonly used. So if you have the right keyword or phrases which are similar to those search terms that are most often used, then there’s a high probability that your web site will rank well in the search engines. Keyword optimization as most agree is a very complex topic. However, this concept can be simplified into ten rules, and if you use these rules effectively via your web site then you are guaranteed a higher ranking in the search engines. Continue reading

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A Day with Mark Jones

Hangin’ with Mark Jones in Mountain View, Arkansas

After driving half way across the country to Minnesota and doing a three week renovation of my childhood home to get it ready for sale (mom and dad passed away earlier this year), I was pretty beat. However, I was pretty excited to get down to Harrison, Arkansas to stain my soon to be retirement home. So with my Expedition loaded to the hilt and my trailer not being able to hold any more stuff, I left Minnesota on my twelve hour trip (September 2nd).

The trip went pretty well. The weather hot, but nice and the traffic was pretty light for a Friday. I made it to my house at 7:30 PM and a friend of mine showed up to help me unload the trailer as it got dark. We visited for a bit, catching up on what we’d been up to and then called it a night.

Mark Jones,George McCormick,Grandpa Jones

Mark Jones, George McCormick and Grandpa Jones

Saturday Morning (September 3rd) I was up early to unload the car and get cleaned up. I was ready for some time just for fun. The Grandpa Jones Tribute show was taking place at the Ozark Folk Center in Mountain View, Arkansas. I knew my good friend Mark Jones (son of Grandpa) would be playing with the Jones Family Band, so I wanted to catch up with him in town. Continue reading

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