An autoresponder is an email program that automatically replies to an email that is sent to it. You’ve probably seen an autoresponder used in your workplace when you’ve emailed a co-worker and received a message like “Sorry, I’m out of the office until such and such date and will respond to your email when I return.” This is one way to use an autoresponder, but we’re going to cover autoresponders the way internet marketers use them. Read the rest of this entry

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