How to Price an Internet Marketing eBook

Price Your eBook

You’ve probably noticed that Internet Marketing eBooks are priced higher than other products. It’s not uncommon to pay around one hundred dollars for an Internet Marketing eBook. But knowing this won’t help you price your own Internet Marketing product. If you’re trying to figure out how to price an Internet Marketing product then here are three tips that will help you.

Know your Customers

The first way to know how to price an Internet Marketing product is to know your customers and your potential customers. Are these people who have a large expendable income or are they people who don’t have a lot of money? How much can people afford to pay? After all, in the end people who don’t have any money won’t be able to pay a lot of money for what you’re selling. But if your product is targeted toward people with a lot of money then you can charge more for your products.

Find Similar Products

Another way to find out how to price an Internet Marketing product is to look at similar products and find how much they’re charging. This is a pretty easy and effective way to price your own products. If other people are charging a price then you can bet that’s around the right price point for you too.


Another tip for how to determine the cost of an Internet Marketing product is to test your prices. In fact, you should always do this. Start at a cost you think is right and then test it. Raise it and lower it a little. See how that affects the sales. Over time you will be able to figure out the perfect price for whatever you’re selling.

There are many ways you can price an Internet Marketing product. Three of the best ways to price your product are to know your customers, to find similar products and see what their price is, and to test your prices. If you do these three things then you will be able to effectively price your Internet Marketing products so that you make the most sales possible.

See Also: Affiliate Marketing

To Your Incredible Success!

Ridgeway Church of Christ
Harrison, Arkansas

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2 thoughts on “How to Price an Internet Marketing eBook

  1. Mandy Allen says:

    Hi Jay, great post. I have bought some very expensive IM books that have been a complete waste of money and I realise now that I would have been better investing the money in a mentor, however, times are changing and I have found the quality of products available now far exceeds those of the early IM days.

    Enjoy the journey.


    1. Jay Mueller says:

      Hi Mandy,

      I think all of us have wasted our time and money on “so-so” products. What this means is that we as internet marketers need to ensure our products we create or promote have the real meat in them that the promotions says they have. Get rid of the hype of all the huge launches that make a lot of money even though the product is junk. Put the great products out there, promote mildly with truth, stir slightly and wait for the word of mouth and reviews to sell the products. But remember to take the time to research the market and have a reasonable price on those products.


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