Customizing your eBay Store
Once you get your eBay store up and running, you’ll begin to see an increase in your business. As your business picks up, you may want to customize your eBay store to better reflect your company’s image. The good news is, customizing your eBay store is easy – and it’s a great way to create a more professional and polished image to your customers. As a dedicated seller, creating a professional-looking online store is vital to your success. Your customers will get an impression of your business within moments of entering your eBay Store.
The easiest way to customize your store is simply by using eBay’s quick store setup. You can go in and use eBay’s drop-down menus to choose the color of your background, tables, headers, and other information. It only takes a few minutes and can create a nicer looking store instantly. You can apply all of the recommended settings with the click of one button or you can edit the recommended settings to suit your individual needs. Your eBay Store includes powerful, easy-to-use tools for creating and designing the appearance and content of your Store. Your eBay store should create a shopping environment that captures your company’s personality and gives you instant credibility with your customers.
If business is starting to take off, you may consider creating your own logo using a paint program such as Photoshop to use with your store. If you aren’t particularly artistic, you can hire someone to create a logo for you. Logo creation is fairly cheap these days, with some graphic artists offering design work for a low as $20 for a simple logo, so it’s not a bad investment for such a small price.
If you do end up with a customized logo, you can then further customize your eBay store using more specific colors that match your graphic design. You can also use a background image for your store, and add in additional graphics with a little HTML. If you don’t know enough HTML to get by, there are services available to help you handle it yourself, or you can pay someone to overhaul your entire store design for you.
A well designed store can have a huge impact on your sales, generating repeat business and attracting more customers. A customize eBay store tells your customers that you are serious about your business, and you are in it for the long haul. Plus, it’s a chance for you to show off a little personality in an otherwise mundane array of eBay stores. Having a well design store can set you apart from your competition, and give your customers another thing to remember you by.
A customized eBay store is easy to do, but you should consider it a constant endeavor. As your eBay business grows, your store should adapt to express this. While keeping the same design for years is not a bad thing, many large corporations regularly change their appearance to stay fresh. There’s no reason why you can’t follow suit!
Lynne and Jay
Hi Lynne and Jay,
This is good. I really must think about a store, I’m sure it will be more cost effective than my current auctions.
Enjoy the journey.
Mandy
Hi Jay and Lynne,
Great post on sprucing up your eBay store, these are the kind of posts i like to read about , keep them coming,as always good content!
TTFN….Ed.
————-
Thanks for your comments. We have several more tid bits coming up…….stay tuned!
Jay
Hi Jay & Lynne,
I am a big fan of eBay stores since they can be used very effectively. Like you said the look of your storefront is very important as well. Thank you for a great, informative post!
Svenja
————-
Hi Svenja,
Thanks for your comments. We hope you are enjoying the eBay series we are doing and are getting all the information you need. We will be continuing the ebay series for a few mor weeks at least. We had great interest in it and are researching all the time on this topic. The trouble with this is that there is a BUNCH of ironious info out there and we have to sift through it all. I think everything we are putting out there is viable information that anyone can use.
All this being said, we’ll probably put and eBook together with all this info. Not sure if we’d sell it or give it out as a freebie.
Jay
Great post Jay and Lynne. My next project is to start selling on eBay, so all this information helps. I’m not sure whether to sell via my own website, or use an eBay store? Could you perhaps list the pro’s and con’s of each, in a future article? Just a thought.
John