Common Myths about Running a Home Based Business

Running your own home based business is not the easiest thing to do. It takes proper knowledge and a lot of effort. Starting a home based business is not cheap although you may be able to save a lot of money by operating online which reduces your overhead. It is a common myth that it is easy to start such a business and become wealthy overnight and it is not. It takes a lot of hard work and dedication.

Common Myths

1.  Easy for anyone to start: The most common myth is that it is very easy to start any online business if you have an Internet connection and a PC. The fact is that it is not so simple. You have huge amounts of information that you need to collect and utilize if you want to be successful. There will be different voices of different experts. You have to learn to earn by trial and error. You will be able to build up your business slowly, patiently.

2.  Get wealthy overnight: It is next to impossible to find a business that can make you wealthy overnight. It takes a lot of hard work and dedication.

3.  Build a website and relax: Creating a website does not guarantee that your on line business will be successful. You will need to market your website so that you can get traffic to it. It also takes a lot of hard work to create a great looking website. You have to keep various things in mind before you launch your website. You need to have a good name and a good host also. You have to market and advertise your website. You will always need to develop good content, which complies with the needs of search engines and this is very tedious and time consuming. You have to use keywords that help search engine spiders find and index your website for relevant searches. You have to update your website regularly and keep up with the latest trends.

4.  No need to spend on marketing: You definitely need to spend on marketing your online business. You can do it in various ways. You can design a small classified advertisement to place on some other sites, newspapers, etc. You also have the option to make use of affiliate marketing.

5.  No need to meet people at all: You can handle some routine communication via email but you cannot get customers without meeting them personally. An initial level of communication needs to happen face to face or over the phone. Then only you would be successfully be able to move ahead and complete the relationship even via email. However, if you want to maintain a relationship with customers and it is imperative to retain them, it is necessary that you talk to them personally.

6.  You can put things on autopilot: Though to a certain extent you can automate a few things, you cannot simply put it on autopilot. However, this free time that you get because of automation you should put in to bring in more business.

Creating a good online business is possible if you face reality. Be ready to put in lots of time, effort, and patience to achieve your goal. It can be very fruitful only with lots of hard work.


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2 thoughts on “Common Myths about Running a Home Based Business

  1. Mandy Allen says:

    Thank goodness, Lynne, someone who is being honest about all this! I wonder if you have visited the forum and seen Doug’s intro he posted today. It will shatter all those businesses that are built on hype.

    Enjoy the journey.


  2. John McNally says:

    Excellent post Lynne,
    If you eliminate all the myths you outline, a lot of 24 page sales letters would be reduced to one A4 side :O)
    Keep up the good work exposing hype.

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